TROPIC MALOPRODAJA

Tropic Maloprodaja d.o.o. is a leading domestic grocery retail chain in Bosnia and Herzegovina, headquartered in Banja Luka. With roots dating back to 1986, it forms the retail arm of the family-owned Tropic Group and has grown into the largest domestic retailer in Republika Srpska and one of the top retail chains in the country overall, operating primarily in food, beverages and everyday consumer goods.

The company operates 80 supermarkets and retail business units across Bosnia and Herzegovina under the Tropic, Moj market and Crvena Jabuka banners, complemented by an online sales channel. A milestone in its expansion was the acquisition of Delhaize's Bosnian operations, comprising 39 supermarkets under the "Tempo" and "Maxi" brands, which were subsequently rebranded and integrated into the Tropic network — a move that consolidated its position as the second-largest retail chain in Bosnia and Herzegovina.

Tropic's assortment covers the full breadth of everyday FMCG categories: chilled and fresh goods (fruit, vegetables, meat), dairy (milk, cheeses, yoghurts), soft drinks, juices and water, savoury and sweet grocery (olive oils, rice, pasta, jams, cereals, chocolates), frozen food (vegetables, ice cream, seafood), wine, beer and spirits, household essentials (detergents, paper products) and personal care (toothpaste, deodorants, sanitary products). It stocks major international brands such as Milka, Toblerone, KitKat, Nescafé, Elseve, Colgate and Persil, alongside its own private label "Volim", which spans salads, pasta, meat, eggs, ice cream and biscuits and offers customers affordable quality alternatives — making private label sourcing an active part of its buying activity.

In 2025 the company reported total revenue of around €450 million and employed roughly 4500 people, placing it among the top companies in Bosnia and Herzegovina. As a large, growing domestic grocery retailer with both branded and private-label needs across food, drink, household and personal care categories, Tropic Maloprodaja is a significant buyer for international FMCG suppliers seeking distribution in the Western Balkans.