Truly Irish

Established in 2009 in Ireland, Truly Irish is a company owned by 85 farming shareholders. The company was formed by a group of pig producers who aim at producing premium quality products to Ireland.

The firm sells its products under the brand Truly Irish. Furthermore, Truly Irish is a member of Origin Green, an organisation which ensures that its members respect the environment.

The company initially started its operations by offering chilled meat products such as sausages and black pudding. Within its first year of operation the firm has become the 3rd largest meat brand in Ireland and achieved an annual turnover of €12 million.

In 2015, Truly Irish diversified its activities by launching its Irish Granola and creamery butter and by 2016, it introduced its gluten-free protein porridge to the market.

The firm also won the EMEA Award for the Best Digitally Printed Flexible Packaging.

Truly Irish sells its products to food services, manufacturers, retailers and online shops in different countries in Europe, Africa, Asia, the Middle East and North America. Its clients include Spar, Tesco and Dunnes Stores. It is also looking to enter new markets in Thailand and Vietnam.

Truly Irish is looking for local suppliers for its own brand for the chilled and fresh category, the sweet grocery category and the the dairy category.

The chilled and fresh category includes products like sausages, black pudding and white pudding.

Under the sweet grocery category it is looking for cereals like granola and porridge.

For the dairy category, it is sourcing for products like butter and cheese.

Truly Irish emphasises on the high quality of the products which can be traced back to the producer. The company is looking for products that are gluten free and suppliers are also urged to use recycled packaging.