Tutto Bene

Tutto bene is the private label of the UK-based food and drink importer Beviamo. Tutto Bene is a character-based brand mainly designed for children. The concept involves healthy and innovative children food and drinks with focus on age range as from 12 months. The healthy aspects of the products involves the selection of natural and Italian ingredients for quality food items with no added salt or sugar (as well as no additives or preservatives).

Their products includes:

• Organic mini Grissini (organic snacks with no added salt containing less than 5 ingredients)
• Parmesan bites (Italian cheese for kids)
• Yellow chickpea pasta, Organic green pea, and Organic red lentil (pasta range)
• Quinoa burger

The brand will always be under the innovation loop as even more products are awaiting to be launched on the market. In fact, the Mini Grissini range had 6 flavours which extended to 9 within 2 years.

The importer’s unique selling point is that they are pure Italian and they produce healthy Italian goods.

The importer aims to launch more items in the coming years as well as new flavours. Below are some examples:

• Dehydrated Fruit Snacks
• Fruit and Yoghurt drinks
• Biscuits
• Cakes
• Cereal Bars/Snacks
• Healthy Chocolate Bars
• Lets Make It Range of products under NPD