Ulta Beauty

Ulta Beauty is a cosmetics retailer based in the US. The company was launched in 1990 and offers around 25000 references from 500 brands. Ulta Beauty is also known for providing personalized hair, makeup and nail care services.

At present, Ulta Beauty operates 1254 stores in the country, including around 100 which were launched in 2018. Ulta Beauty also manages an online shop. Ulta Beauty counts around 31.8 million active customers in its loyalty program. 

Ulta Beauty has acquired GlamST and QM Scientific in 2018. These 2 major acquisitions will help the business develop further online. During the same year, Ulta Beauty launched the “Buy Online Pick Up in Store” concept. Ulta Beauty’s objective is to deliver orders in 2 days by 2021. 

Ulta Beauty achieved a turnover of € 6.1 billion in 2018, indicating an increase of 14% compared to 2017. Its online sales have risen by 32.3%. The salon services have also increased by 3.6%. Ulta Beauty employs 45000 people.

Ulta Beauty offers products in the personal care category such as fragrances, skincare, haircare, cosmetics, etc. Brands such as L’Oreal, Estee Lauder, Versace, Lancome, etc. 

Ulta Beauty also developed its own brand of products under the label, Ulta. Products such as makeup, face care, accessories, etc. are offered. 

Ulta Beauty adheres by the FDA and the Fair Packaging & Labeling Act.

Concerning the logistics, the company operates 5 distribution centres covering a total floor area of 2677 sq.ft. There are also plans to set up a new warehouse in California. 

Ulta Beauty is focusing on reducing wastage and for 2018, it has recycled 13200 tons of packaging materials. Ulta Beauty has significantly decreased its consumption of electricity as well. 

The business also supports the Breast Cancer Research Foundation and has invested over € 29 million in research. The company also founded the Ulta Beauty Charitable Foundation that supports education and helps women and families by providing relief programs.  

In 2017, Ulta Beauty has partnered with Dress for Success to empower women. 

Ulta Beauty’s online shop can be accessed on ir.ultabeauty.com