Umai Group Kyrgyzstan

Umai Group is the largest FMCG operator in Kyrgyzstan, managing a extensive network of retail stores focused on food, beverages, and consumer goods.

Founded in July 2002 under the "Narodnyi" brand, the company rebranded and evolved into Umai Group in 2022. It operates multiple retail chains including Globus hypermarkets, Narodny supermarkets, Dostor, and SPAR supermarkets, serving over 250,000 customers daily across the country.

The retail network comprises hypermarkets, supermarkets, convenience stores, and discount outlets, with a strong emphasis on quality products, competitive pricing, and reliable supply chains. Umai Group has partnered with international brands like SPAR, introducing European standards to the Kyrgyz market and providing opportunities for local suppliers to expand globally through exclusive private label products.

Key retail formats:

• Hypermarkets (Globus): Large-scale stores offering comprehensive assortments of food, beverages, household goods, and beauty products.
• Supermarkets (SPAR, Narodny): Modern supermarkets with fresh produce, private labels, and loyalty programs.
• Convenience stores: Quick-access locations for daily essentials.

The company prioritizes customer experience through loyalty clubs, where members earn bonuses (1 bonus = 1 KG som), receive discounts, personalized offers, and participate in promotions. Recent expansions include new SPAR supermarkets in Bishkek, enhancing accessibility in urban areas.

Umai Group invests in advanced technologies to optimize operations, including Retano SCM for AI-driven demand forecasting, replenishment, and supply chain management, reducing out-of-stock rates and improving product availability. Logistics automation via AXELOT TMS X4 supports efficient distribution across its network. Network infrastructure, powered by reliable equipment, ensures 24/7 operations without failures for nearly a decade.

With a workforce exceeding 6,500 employees, Umai Group fosters team unity through events like the inaugural "Kurultai," emphasizing personal effectiveness, growth mindset, and collaboration. Marketing research highlights strong brand perception in key cities like Bishkek and Osh, with positive feedback on assortment, service, and loyalty programs.

As a leading retailer, Umai Group attracts suppliers by offering stable demand, rigorous quality controls, diverse product categories in food and beverages, beauty essentials, and opportunities for international exposure through its partnerships.