Univerexport

Univerexport is the largest domestically owned retail chain in Serbia, headquartered in Novi Sad. Founded on September 25, 1990, by Bogdan Rodić as a family business focused on importing consumer goods, it has grown into a leading player in the wholesale and retail trade of fast-moving consumer goods (FMCG).

The company operates a diverse sales network including supermarkets, mini-markets, markets, wholesale outlets, and an online platform called eLAKOLIJE, which facilitates ordering and delivery services. Its retail presence spans Novi Sad, Belgrade, Vojvodina, and has been expanding nationwide since 2022. Univerexport emphasizes a broad assortment of domestic and imported products, with a strong focus on food, beverages, and own-brand items.

In addition to retail, Univerexport produces its own branded products, particularly in food categories. Key offerings include Bačka fresh meat and delicacies from its farm, Organa organic products such as cold-pressed sunflower oil and flours, bakery items, ice cream, pasta, and specialty items like Vučurević prosciutto and wines. These private labels highlight quality, affordability, and local sourcing, appealing to consumers seeking value in groceries, fresh produce, and household essentials.

• Over 600 branded products across categories
• Organic production under Organa launched in 2014
• Meat processing via majority-owned AD Bačka since 2007
• Online shopping via eLAKOLIJE since 2012

Univerexport's growth reflects its commitment to national expansion, providing reliable access to daily necessities, promotional offers, and premium local foods. Suppliers benefit from its extensive network and focus on partnering with domestic producers for fresh, high-turnover categories like dairy, meats, beverages, and beauty products.