Ushopal

Founded by Guo Lu, UShopal is a premium e-commerce and omni-channel sales service for beauty and skincare brands who want to expand in China. The company has been based in Shanghai since 2017. The company stands as creators, operators and investment partners supporting its clients to build noteworthy brands.

UShopal markets its products and brands through a network of 2500 influencers on social media.

UShopal Studio takes care of everything concerning branding division and strategy.

It has an omni sales channel that is both online and offline which can be classified as follows:

Online sales channels:

• Vip.com
• Taobao.com
• Tmall.com
• JD.com
• Kaola.com
• Media distribution
• Brand ecosystem

Offline sales channels:

• Speciality channels
• Pop-up stores
• Bonnie & Clyde
• Shopping malls
• Group buy
• Offline events

Its online operations and channel management is carried out by UShopal Commercial. 

Moreover, the firm is planning on expanding the channel, Bonnie & Clyde, to 11 destinations by the end of 2021.

In 2020, UShopal achieved a turnover of over €170 million.

The company has partnered with some of the leading worldwide brands of cosmetics and skincare which include(not limited to):

• Natura Bissé Barcelona
• Chantecaille
• Caudalie Paris
• Aveeno active naturals.

UShopal has an established global supply chain in France, USA, Spain, Germany, Switzerland and many more countries. 

The company also owns 7 warehouses which include 3 bonded warehouses and they are managed by Bi Xi, a high tech firm owned by UShopal which specialises in global supply and logistics management