vRoubis

Founded in 2014 by Vassilis Roubis, vRoubis is a Greek beverage company dedicated to crafting natural, handmade drinks from fresh fruits and herbs. What began with a passion for authentic taste and healthy living has grown into two innovative brands: bfresh spitiko and Feeju Functional Shots — both designed for consumers who value quality, wellness, and sustainability.

bfresh spitiko introduced the market’s first handmade lemonade in a jar, setting a new standard for freshness and natural taste.In 2025, vRoubis launched Feeju Functional Shots, a new generation of health-forward drinks blending natural ingredients, vitamins, and functional benefits for modern, active lifestyles.

All products are produced and bottled in state-of-the-art facilities in Greece, certified under FSSC 22000, ensuring premium quality and food safety. Our production process combines handcrafted methods with advanced technology, maintaining authenticity while supporting scalability and export growth.

With strong export orientation and partnerships across the HORECA, retail, and wellness sectors, vRoubis continues to innovate — offering beverages that unite taste, function, and sustainability.

At vRoubis, every product is a promise of quality, freshness, and authentic taste — naturally crafted in Greece.

At vRoubis, we are committed to sustainable growth that respects both people and the planet. Every stage of our process — from sourcing raw materials to packaging and distribution — is designed to minimize our environmental footprint and manage resources responsibly. We source high-quality ingredients from selected farms and suppliers who follow responsible agricultural and production practices. Our packaging is fully eco-friendly and plastic-free, using glass bottles with metal caps, ensuring recyclability and minimal impact on the environment. As part of our circular economy approach, we convert organic waste into soil enhancers through composting, contributing to the regeneration of the land. We also invest in solar energy systems to reduce dependence on non-renewable sources and increase the energy self-sufficiency of our facilities. For us, sustainability is not a trend but a way of life — a production philosophy and a daily commitment to creating products that respect nature, people, and the future we want to build.