Don Vicente L€pez Soler´s son, Don Valeriano L€pez Lloret, is in charge of the familiar and home made chocolate activity and he also continues with the agricultural activity
The company went from hand-grinding to a horse-powered gin mill and later on to Diesel power.
The products were sold in other villages and provinces. The sales were no longer made directly with the consumer families and then a new trade began. Chocolates Valor bought the first motor vehicle, a Chevrolet pickup, which carried about 1,500 kilos and that replaces the traditional carriage drawn.
A factory was rented in Torrellano to continue with the market growth.
Another new plant factory was built in Villajoyosa and in 1964 the whole machinery that was in la Ermita was moved to the new factory.
This fact not only increased the production but also improved the quality and completed the range of chocolates.
New chocolates were created, like the "Rombo" or the "soy diferente" line, still registered, which marks the distinctive Valor spirit.
La Vila Joiosa, Spain
Facts and figures
Country of activity
42 years in 2023
Minimum Order Quantities
Countries of activity