Soc. Coop. Vecchia Cantina Di Montepulciano Soc. Agr

VECCHIA CANTINA DI MONTEPULCIANO is the oldest cooperative in Tuscany. Founded in 1937 on the initiative of 14 pioneering producers, its production history began in 1940 with the first bottling. Having survived the difficult years of the Second World War and the land reorganisation of the 1950’s, the Winery operated through the 60’s and 70’s as a true, driving force throughout the entire territory, a role that it maintains today. 

Vecchia Cantina di Montepulciano is comprised of about 400 members (for a total of about 1,000 hectares of vineyards and 5,000,000 bottles produced), who have chosen to combine their passion and respect for the land and work together for a common purpose – guaranteeing the continued production of quality products at affordable prices. 

The emblem on Vecchia Cantina di Montepulciano’s crest is a winged lion rampant. This is an icon of phantasy born of the union between the “gryphon rampant”, an ancient mythological symbol that evokes the long history of the Comune of Montepulciano from its Etruscan origins, and the “lion”, an emblem of the Florentine nobility, which had a profound influence on the life of Montepulciano, both in terms of public administration and architecture, and town planning during the 15th and 16th centuries.