Vinopremier

Vinopremier is a Spanish wine retail chain and online store specializing in wines, beers, spirits, and gourmet products. Founded in 2008, it has evolved from an online wine shop into an international franchise with a notable physical presence.

The company operates at least 21 physical locations located primarily in Spain and Mexico, with a focus on wine shops known as "vinotecas." These shops are recognized for their wide selection of high-quality wines from major wine regions worldwide and for offering personalized advice from wine experts. The brand emphasizes customer experience through wine tastings and wine-related events, reinforcing its culture and educational approach to wine appreciation.

Vinopremier follows a franchise model to expand its network, providing franchisees with operational support, training, an easy-to-manage business model, and assistance in selecting and purchasing wines. The company owns shops directly but also supports franchise development, including international expansion plans across Europe (notably receiving inquiries from Germany, UK, Sweden, and Estonia).

Its main sales channels include both physical stores and a comprehensive e-commerce platform featuring over 7,000 references, allowing customers to purchase a wide range of wines online at competitive prices with delivery services. The company’s revenue is estimated in the 10 to 50 million euro range as of 2024. It employs between 50 and 99 staff in Spain and operates 10 to 49 selling points combining supermarkets, and convenience-style wine shops.

Vinopremier's philosophy is centered on wine culture and gastronomy, viewing wine enjoyment as a social and cultural experience. The company is committed to customer relations, supplier partnerships, and continuous business development based on client feedback and market needs.