Vitamin Well

Launched in 2008, Vitamin Well is a Swedish functional drinks business that develops, markets and sells high-quality products for health conscious and active consumers. Also defined as thirst extinguishers, the functional drink consists of 3 main brands in different flavours: - Vitamin well - Nocco - Barebells. 

Headquartered in Stockholm, Vitamin well is available in 27 countries, across Europe, including UK, Germany, Spain, and Netherlands.

The French subsidiary was created in 2019, and has developed rapidly on several channels : Sport centers, sport retailers, nutrition stores, food retailers and OOH / Horeca

 

The group has actively worked with/on its environmental footprint and sustainability since foundation in 2006, but defined a new sustainability platform in 2017 to further drive the environmental and sustainability agenda: CO2 compensation from 2018 (e.g. in transport, production, in-store refrigerators) Increase share of recycled plastics from 25 to 50%. In 2020 Test with 100% during summer 2020 No palm oil in any of our products Cooperation with ambassadors to plant trees