Vitaminka

VITAMINKA is one of the leaders in confectionery industry in South-East Europe.

With its rich heritage of nearly 70 years, VITAMINKA has been a pillar in the manufacturing of 400 own branded and private label products. Proudly produces the country’s most famous brand Stobi Flips, which has become a cultural icon, loved by generations.

A diverse portfolio of snacks, chocolates, biscuits, cookies, muffins, ketchup, mayonnaise, soups, spices, instant vitamins products, breakfast cereals are manufactured in its 3 state-of-the-art production facilities within the country. These facilities are supported by 3 large logistics centres and own transportation company, ensuring timely delivery in many markets across Europe.

VITAMINKA exports its portfolio to more than 35 countries, including Europe, USA, Canada, Australia, Africa and Asia, expanding the reach and availability of its products in various cultural and geographical regions.

Renowned for its reliability and trustworthiness, VITAMINKA has a loyal customer base spanning decades, including major international retail chains: LIDL, KAUFLAND, REWE (BILLA), SPAR, METRO, HOFER, EUROSPIN, DELHAIZE.

Highest quality standards: IFS, ISO 22000, 9001, 14001, 45001, Rainforest Alliance, HALAL are implemented throughout the production processes. The rigorous quality control system, from sourcing the finest ingredients to employing innovative manufacturing techniques, to final product inspection, guarantees exceptional quality and consistency in every batch.

Significant investments in its advanced manufacturing plants and technology, including robotics, have increased the production capacity by 20% in recent years and enabled workers to focus on higher valued tasks, contributing to improved productivity.

VITAMINKA is strongly committed to sustainable practices and environmental protection. It implements various green initiatives, such as responsibly sourcing ingredients, ethical sourcing of cocoa beans, reducing energy consumption and minimizing waste generation.

Actively engages with fostering strong connections with communities through various initiatives, such as educational programs, local, national and international sponsorships, employee volunteering, health and wellness initiatives and environmental sustainability projects.

With a steadfast dedication to quality, sustainability and innovation, VITAMINKA continues to set benchmarks in the food production industry.

ITAMINKA is actively strengthening its sustainability framework through a structured ESG implementation strategy, integrating environmental, social, and governance principles into its long-term corporate development. As part of its environmental commitment, the company has implemented GHG (Greenhouse Gas) emissions monitoring and reporting in accordance with ISO 14064-1, establishing a transparent and measurable system for identifying, quantifying, and managing carbon emissions. This enables continuous tracking of environmental impact, setting reduction targets, and improving energy efficiency across operations. Within its Global Eco-Pack policy, VITAMINKA focuses on: Gradual transition toward recyclable and environmentally friendly packaging materials Optimization of packaging weight to reduce material usage and transport emissions Increased use of certified and responsibly sourced raw materials Waste reduction initiatives and improved waste separation systems in production facilities Energy efficiency improvements and reduction of overall carbon footprint Collaboration with suppliers aligned with sustainability and ethical sourcing standards The company’s environmental management systems are supported by internationally recognized certifications, including ISO 14001, ensuring structured environmental risk management and continuous improvement. Through these initiatives, VITAMINKA demonstrates a clear commitment to responsible production, climate accountability, and alignment with global sustainability expectations of international partners and retail chains.