Viva Fresh

Viva Fresh Store is the largest retail chain in Kosovo, founded in June 2003 in Ferizaj. It has grown to operate over 113 stores across 32 cities in Kosovo, employing more than 5,000 staff as of early 2025. The company operates multiple store formats including hypermarkets and supermarkets, and it manages the largest logistics center in the region.

Committed to offering consumers the best deals, Viva Fresh Store maintains leadership in Kosovo's retail industry by providing year-round discounts and community support, focusing on enhancing family budgets and customer satisfaction. The company expanded its market presence including activities starting in North Macedonia since 2019.

The retail network primarily serves the food, drink, and beauty sectors, alongside other consumer goods. Viva Fresh Store's workforce and extensive store footprint reflect its significant role in the local retail market, with a revenue estimated around 7.2 million USD, which converts approximately to a turnover range of 5 to 10 million euros for 2025.

Key operational points include supermarkets, hypermarkets, distribution centers, and warehouses, illustrating a vertically integrated retail and logistics approach within Kosovo.