Viva Fresh

Viva Fresh is the largest retail chain in Kosovo, established in 2003 with its first store in Ferizaj. The company operates a diversified portfolio of supermarkets and hypermarkets across 32 cities, serving as a leading food and non-food physical retailer in the region. 

The company offers an extensive range of over 80,000 products across multiple categories, including food and beverages, home and decoration items, garden and working tools, fashion, cosmetics, and hygiene products. Viva Fresh is recognized for its private label products, which are fully designed, branded, and manufactured to meet European standards exclusively for the company, differentiating it from competitors through quality assurance and tailored offerings. 

Operating with a modern retail infrastructure, Viva Fresh features the largest logistics center in Kosovo, enabling efficient supply chain management and product distribution. The company's store formats include hypermarkets and supermarkets, positioned to provide customers with comprehensive shopping solutions in a single location.

Viva Fresh's business model emphasizes competitive pricing and market leadership, with consistent year-round discounts and community engagement initiatives designed to enhance customer satisfaction and support local economies. The company's expansion strategy has extended into North Macedonia, reflecting its growth ambitions beyond Kosovo.

The retailer maintains a commitment to modernizing the retail sector in the Balkans through professional management, strategic investments, and integration of local producers into its supply chain, positioning itself as a trusted shopping destination for families and businesses alike.