Voli

Voli Trade d.o.o., commonly known as Voli, is a leading Montenegrin retail company primarily engaged in operating supermarkets across Montenegro. Established in 1995, Voli operates an extensive retail network comprising various store formats, including supermarkets, convenience stores, and hypermarkets, notably with its company-owned shopping mall anchored by a VOLI hypermarket.

As the largest food retail chain in Montenegro, Voli holds an estimated market share of around 25% in the country's food retail sector (as of early 2010s). The network features approximately 64 retail outlets (as of 2018) strategically distributed throughout the country, serving a significant portion of Montenegrin consumers.

Voli employs over 2,000 people in Montenegro, making it one of the country's largest employers. The company's retail operations focus primarily on food, beverage, and beauty categories, complemented by its role as an authorized distributor for several well-known regional brands such as Carnex, Vital, and Vindija.

In addition to its retail business, Voli has diversified activities including being an authorized dealer for premium automotive brands BMW and Mini in Montenegro. The company is also investing heavily in sustainability; with support from the European Bank for Reconstruction and Development (EBRD), Voli has secured funding to install solar panels generating up to 4 MW of power and electric vehicle charging stations at its facilities and logistics centers, reinforcing its commitment to a green economy.

The company’s 2017 financial results report a turnover of approximately €207 million indicating a solid economic footprint in the region. Voli’s ongoing initiatives aim to solidify its market leadership and improve the shopping experience through modernization and sustainability efforts.

Voli is also recognized for its community engagement activities, such as its long-term sponsorship of KK Budućnost Podgorica, Montenegro’s premier basketball club, with the company CEO also serving as the club's president.