Voli

VOLI (full legal name: Voli Trade D.O.O.) is the leading food retailer in Montenegro, operating a extensive network of supermarkets and multi-format stores across the country.

Founded in 1995 with a single supermarket in Podgorica's Blok 5 neighbourhood, VOLI has grown significantly, achieving approximately 25% market share in Montenegro's food retail sector as of 2012. The company now manages 80 multi-format stores, including supermarkets, convenience stores, hypermarkets, and a company-owned shopping mall featuring a VOLI hypermarket as the anchor tenant.

VOLI serves as the official distributor in Montenegro for prominent regional food brands such as Carnex, Vital, and Vindija, ensuring a wide assortment of quality food and beverage products for consumers. The retailer emphasizes fresh produce through its own agricultural initiatives, including the 'Naša Bašta' ('Our Garden') brand. In 2017, VOLI leased 70 hectares of state-owned land in Šas, Ulcinj municipality, with about 65 hectares of arable land dedicated to growing fruits and vegetables. This domestic production minimizes chemical use, delivering seasonal, high-quality items distinguished by taste, smell, and freshness directly to store shelves.

To enhance operational efficiency, VOLI is developing a state-of-the-art logistics and distribution centre in Podgorica, backed by a €25 million equity investment from the European Bank for Reconstruction and Development (EBRD). This project supports digital transformation, energy efficiency, and sustainability standards, positioning VOLI as a benchmark for the retail sector in Montenegro.

With over 2,300 employees, VOLI ranks as the second largest employer in the country and leads in sales within Montenegro's wholesale trade sector. The company also engages in community initiatives, serving as the general sponsor of KK Budućnost VOLI, the nation's premier basketball club.

VOLI's diverse portfolio appeals to suppliers in food, drinks, and related categories, offering robust distribution channels through its nationwide store network and growing logistics infrastructure.