Wake Up

Wakeup Cosmetics Milano is the NEW BEAUTY BRAND created in Italy to celebrate the beauty of women around the world. 

Our brand was founded in Milan in 2018 and we immediately began to work to develop the business globally.

A broad range of products, from make-up to skincare, from fragrances to accessories, with a premium look and feel and affordable prices. Cosmetics that combine the quality of Italian-made products with affordability, designed to highlight natural beauty.