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Walmart Mexico
Established in 1952 by Jeronimo Arango, Walmart Mexico also known as Walmex is the biggest retailer in Latin America. Its headquarters is based in Mexico City, Mexico. The company is a subsidiary of the American multinational retail corporation, Walmart Stores, Inc.
Presently, the business operates 2,764 stores across the country and an e-commerce platform as well.
In the financial year 2021, Walmart Mexico achieved a turnover of € 36 billion and currently employs more than 200,000 people. Moreover, the company has a 68% market share in Mexico.
It is noteworthy that the firm was awarded the “Best Place to Work” certificate by the Human Rights Campaign in 2021.
Furthermore, the enterprise offers a wide assortment of products in the following categories:
- Sweet grocery: chocolates, sugar, cereal bars, etc.
- Savoury grocery: canned food, pastas, rice, etc.
- Frozen: fruits, vegetables, desserts, etc.
- Chilled & fresh: ready meals, fruits, meat, etc.
- Dairy: yoghurt, cheese, butter, etc.
- Drinks: fizzy drinks, juices, energy drinks, etc.
- Wine & spirits: wine, spirits, beer, etc.
- Household: air fresheners, detergents, disinfectants, etc
- Personal care: body lotions, lipstick, shaving cream, etc.
Brands such as Nescafe, Oreo, Santa Clara, Yoplait, Gloria, Coca-Cola, Coronita, Modelo, Elite, Axion, Gillette, Colgate, Garnier and many others are endorsed by the firm. Besides, Walmart Mexico also offers a line of organic, vegan, vegetarian, lactose-free, gluten-free products, etc.
Moreover, the firm developed its own brands under the following names (non-exhaustive list):
- Parent’s Choice: A line of baby products.
- Great Value: A line of products such as oat flakes, lasagna, pork, etc.
- Ol’Roy: A line of pet products.
- Equate: A line of personal care products.
In addition, the business maintains the highest quality standards as it is certified by Fairtrade. UTZ, Rainforest Alliance, etc.
Pertaining to its logistics solutions, Walmart Mexico operates 31 distribution centres and a fleet of 47 electric vehicles is readily available to ensure deliveries.
In 2019, Walmart Mexico announced same day delivery service within 3 hours for certain home and tech products ordered online.
Additionally, in 2020, the business launched MVNO, a mobile service to help connect shoppers living in rural areas of Mexico.
Walmart Mexico partnered with Uniview in 2021 to install CCTV solutions in order to secure the processes of service data and management of orders from stores. In the same year, the retailer announced that it will be opening gasoline service stations outside some of its stores in Mexico in collaboration with Gazpro.
Furthermore, in 2022, the company announced that its E-commerce net sales in 2021 increased by 24% in the 4th quarter and made up 1.2% of total sales growth. The online sales now represent almost 5% of sales in Mexico.
It is noteworthy that Walmart Mexico reported sales of 8 billion euros, indicating a rise by 10% in the first quarter of 2022 despite the impact of inflation. Moreover, in the same year, the retailer announced its plans of doubling its 2 million mobile phone users.
Concerning sustainability, the retailer makes use of 100% recyclable, reusable or compostable materials in its business operations in order to reduce its carbon footprint.
The company’s online shop can be accessed on: https://www.walmart.com.mx/
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