Weider Nutrition

Sports nutrition and functional wellness are among the fastest-growing categories in mass consumer retail, and Weider can help your chain capture that demand with a brand consumers already know and trust. With over 90 years of history (founded by Joe Weider, who trained Arnold Schwarzenegger and created the Mr. Olympia), a presence in more than 50 countries, here is what Weider brings to your shelf:

• A broad catalogue adapted to self-service formats: proteins, collagen, creatine, amino acids, pre-workouts, vitamins, and weight management, available in bars, functional gummies, capsules, and powder  formats designed for impulse purchases and frequent repeat buying.
• Coverage of today's key consumer trends: high-protein, vegan, and gluten-free, options that appeal to both regular athletes and the general wellness consumer who now shops in mass retail.
• Constant rotation and innovation: a steady pace of new launches that keeps the shelf fresh and gives shoppers recurring reasons to buy, without relying on a single hero product.
• A recognizable brand that lowers introduction risk: the backing of a century-old brand in the category supports strong sell-through from day one on shelf.

Discover how our portfolio can drive your growth.