Countdown New Zealand

Countdown is known as a supermarket brand in New zealand having 18,000 collaborators and over 20,000 references. The supermarket chain serves over 2.5 million customers weekly.

Founded in 1929, the retail chain now has 184 supermarkets across New zealand providing ranges like:

• Drinks
• Chilled and fresh
• Grocery
• Personal care
• Dairy products
• Frozen
• Countdown

Countdown has 9 private labels:

• Countdown Value / Countdown Everyday / Countdown Finest - fresh products
• Woolworths Homebrand - low priced groceries
• Signature Range - daily grocery
• Woolworths Select / Signature Range Select - high-end grocery products
• Woolworths Naytura
• Woolworths Freefrom / Free From Gluten - grocery products dedicated to special dietary requirements
• Macro / Macro Free Range / Macro Organic - Grocery products derived from organic and free range source
• Woolworths Essentials - general items
• Gold - High-end speciality grocery products