World Prominence - Matrade

World Prominence Sdn Bhd (WPSB) was incorporated in May 1997 in Kuala Lumpur, Malaysia and is a wholly-owned subsidiary of Sudee Holdings Berhad which is responsible for the manufacturing segment of the group business activities, producing ingredients for Food Staple category. 

Our SUDEE brand products are award winning First in the World "Future Lifestyle" Dry Paste in form of Single Spice Cube, Complete Meal Powder, Marination and Food Coating. They come in retail packaging of 35/50g, as well as 1kg, 5kg and 20kg bulk pack. Amongst our stunning USP are - quick cook, recipe free, affordability, consistency in taste, no wastage, saves storage, ambient storage, portability and long shelf life of 24 months. 

We currently have more than 150 SKU with cuisines from East to West sold in the domestic market as well as exported to more than 20 countries in 4 continents. Our B2B and B2C distribution channels worldwide includes Modern and General Trade, Private Label, Food Service, Industrial Supplies, Military, Oil & Gas, Travel & Tourism, Hajj and Umrah; and E-commerce. SUDEE products are conformed to the requirements of food safety standard HACCP, GMP, Halal JAKIM, ISO 22000, USFDA, SFDA, EORI, BPOM and soon the FSSC 22000.