Linda Johansen

Linda Johansen is an online retailer which has 8 years of experience in the retail sector and is based in Norway. The firm attracts around 3000 customers monthly. Currently, Linda Johansen cooperates with manufacturers from France and Taiwan.

From the year 2005 to 2012 Linda operated her own beauty salons and afterwards she started selling her products on her online shop exclusively which is known as: Linda Johansen.

Besides, the firm presently collaborates with suppliers from Taiwan and France.

The retailer sells selected products under the personal care category which are as follows:

• Perfumes
• Makeup
• Skincare

Concerning the selected Norwegian skincare products, all the products are tested by the founder only. Also, premium packaging are done in Korea.

To ensure the constant flow of goods, the firm operates a distribution center. In relation to the logistics measures, the company provides logistics services for online sales.

The firm runs a marketing department which develops a market-based business strategy that provides unique value to the customers on all services and products of the organization.

Additionally, the target market of the retailer are women from 30 to 60 years mainly.

Presently, the objective of the company is to develop their range of personal care by adding premium quality products. The company’s current sourcing needs are makeup, skincare, fragrances and cosmetic products. Also, the firm is looking forward to collaborate with private label manufacturers across Europe in order to develop their products range. Furthermore, the firm is looking forward to release new categories such as makeup, haircare and men’s line by the year 2020.