Zabac Croatia

Žabac Food Outlet is a Croatian retail chain specializing in discounted grocery and household products. Founded by Mario and Maja Zamboki in Zagreb, it uniquely focuses on selling surplus, near expiration date, and slightly damaged items from both Croatian and international brands at prices reduced by 50 to 90 percent.

The retailer operates multiple stores within the Croatian capital and has been recognized for innovation in the retail grocery sector. In 2018, it earned the second place award in the Grocery category by Euromonitor International, a London-based global research firm, ranking just behind Alibaba and highlighting its successful concept in combating consumer waste and offering affordable products.

Žabac's business model addresses food waste by selling factory surpluses, products with damaged packaging, or items close to expiration, thus preventing these from being discarded. Their product range, which includes food, drinks, and beauty-related items, changes frequently based on stock availability, which keeps the offer dynamic.