Zabac Croatia

Žabac Food Outlet is a Croatian retail chain specializing in discounted food products, operating as the country's only food outlet chain offering rock, stock, and breakage items at reductions of up to 90% off regular prices.

Founded by Maja and Mario Žamboki, the chain began with its first store in downtown Zagreb on Tkalčićeva street 4, focusing on food items unsuitable for traditional retail due to packaging issues, production damage, or approaching 'best before' dates. These products, sourced from Croatian and foreign brands, include popular categories such as sweets, snacks, and cured meats. The assortment changes daily based on factory surplus and availability, encompassing food, drinks, cleaning products, detergents, soaps, and hygiene items.

Expansion has been rapid: by 2021, Žabac opened its seventh store, a 600 m² megastore in Zagreb's Dubrava district opposite the Dubec tram turnaround, marking its largest location to date. Previously, the sixth store in Travno (400 m²) opened in July 2020. All stores operate daily from 7am to 10pm, except Sundays, in line with the owner's support for shop closures on that day.

Innovation in retail earned Žabac recognition at the Euromonitor 2018 competition for its novel food outlet concept. The chain addresses food waste—estimated at 400,000 tonnes annually in Croatia—by repurposing surplus goods, promoting environmental benefits and affordability for consumers seeking branded products at significantly reduced prices.

Unique features include a proprietary detergent filling machine, available only at Žabac stores, where customers and employees, including those with special needs, bottle popular items like Labud detergent. With a focus on accessibility and job creation, the chain provides opportunities across its locations.

• Product Focus: Emphasizes food, beverages, snacks, cured meats, sweets, and household essentials.
• Target Customers: Value-conscious shoppers seeking high-quality brands at outlet prices.
• Operational Excellence: Dynamic inventory ensures fresh deals on near-expiry and surplus stock.

Ideal for suppliers of FMCG products looking to offload excess production, damaged packaging items, or short-dated goods into the Croatian market through a reliable, expanding retail partner.