Zona Sul

Zona Sul is a supermarket chain which was founded by the brothers Francesco Leta and Mario Leta in 1959. Its headquarters is based in Rio De Janeiro, Brazil. The company is the 58th largest retailer in the country. 

Presently, the business operates 46 stores across the country and an e-commerce platform as well. 

Zona Sul achieves an annual turnover of more than €380 million and currently employs over 6,500 people. 

Moreover, the enterprise offers a large variety of products in the following categories:

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: sandwiches, pastries, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, deodorants, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Knorr, Hellmann’s, Hemmer, Pomarola, Renata, Pantene, Dove, Colgate, Casa Perini and many others are endorsed by the firm. Zona Sul offers a range of gluten-free, lactose-free, sugar-free, vegan, vegetarian and organic products as well. 

Zona Sul offers a range of exclusive brands under the following names (non-exhaustive list):

• Biscoito: A line of biscuits. 
• Cariorta: A line of vegetables. 
• Gelad: A line of ice-creams. 
• Pega leve: A line of products such as cheese and meat.  

Pertaining to its logistics solutions, Zona Sul operates its own distribution centre and a fleet of vehicles is readily available to ensure deliveries. 

It is noteworthy that the firm partnered with the WMcCANN agency to give its customers the opportunity to pick their own fruit and vegetables themselves, directly from the ground. 

In May 2021, the enterprise partnered with VTEX in order to find solutions for the e-commerce platform that fit with Zona Sul’s grocery retail needs. 

Furthermore, in September 2021, the supermarket chain started offering payment by facial recognition through its partnership with Payface. 

Concerning sustainability, Zona Sul collaborates with local producers as far as possible in order to shorten the supply chain. 

The company’s online shop can be accessed on: https://www.zonasul.com.br/