Zoya

Zoya is a pioneering Bulgarian retailer specializing in organic and natural foods, beauty products, and related goods, with operations centered in Sofia.

Founded in 2009, Zoya opened its first store on Aksakov Street 22, marking it as one of Sofia's early organic retail pioneers. The company has expanded to three physical stores in Sofia, complemented by a robust online shop offering same-day express delivery in Sofia, next-day service to other Bulgarian cities, and 3-8 day delivery across the EU. Zoya supplies over 250 organic and natural retailers throughout Bulgaria, establishing itself as a key player in the distribution of premium organic products.

The stores cater primarily to health-conscious consumers seeking organic dried and fresh foods, convenience snacks, vegetarian and vegan items, bulk products like grains, nuts, and pulses, as well as organic confectionery and household cleansing items. A significant focus lies on organic beauty and cosmetics, featuring international brands such as Dr. Bronner’s, Aubrey Organics, Andalou Naturals, and Hurraw!, alongside Bulgarian labels including Alteya Organics (rose water, essential oils, baby care), Сапунена работилница soaps, and Дамасцена hydrosols.

Zoya's own brand, Zoya Goes Pretty, launched in 2013, offers natural and organic cosmetics for face, hair, and body, including creams, serums, masks, lotions, peels, lip gloss, and lipsticks. These vegan-friendly products combine essential and vegetable oils with natural extracts to nourish, hydrate, and rejuvenate the skin, emphasizing purity, health, and environmental protection.

• Store 1 (Aksakov St 22): Specializes in German, European, and Bulgarian organic foods, fresh produce, to-go snacks, and vegetarian/vegan selections.
• Store 2 (Neofit Rilski St 63): Offers organic foods, cosmetics, bulk goods, and cleansing products.
• Store 3: Largest selection of organic and natural cosmetics.

With a warehouse in Sofia and currency options in BGN or EUR, Zoya provides convenient shopping for both consumers and businesses. Customer reviews highlight delicious desserts, helpful staff, and diverse product ranges, making it a favored spot for organic shopping in Sofia.

Zoya appeals to suppliers of organic foods, drinks, and beauty products by serving a dedicated niche market through retail stores, e-commerce, and nationwide wholesale distribution.