Hello Day! Magico Lychee 500 ml

Strength of Hello Day! Magico [Italian: mà-gi-co] lies at its reference to teleportation to magical places. These emotional benefits of the brand result directly from the physical benefits of the drink, i.e. biting into the crunchy coconut cubes (nata de coco) immersed in delicious juice or ice tea. The brand addresses the need to experience pleasure and unusual flavors.

The name Magico comes from the combination of English words magic and coconut, while in Italian, the word simply means... magic. The star is the perfect symbol. It is very simple yet irregular and a little diagonal is more dynamic and unique. This creative approach encourages consumers to enjoy pleasurable moments, teleporting them to magical places, championing slogan ‘no tricks, just magico’.