Naked Noodle Chinese Chow Mein

Introducing Naked – the UK’s leading name in authentic instant hot snacks, worth over $30m (RSV) and winner of “Product of the Year” 2019. Naked is a globally recognised brand consisting of over 40 innovative noodle, rice and soup products, in a variety of convenient formats. The range is perfect for those looking for a more sophisticated snacking option, offering uncompromising taste sensations from around the world – all fully consumer tested and validated for peace of mind. Flavours include Chinese Chow Mein, Japanese Teriyaki and Thai Sweet Chilli. Naked represents positive health, being lower in fat and sodium than many of the traditional choices, and absent of the usual array of artificial ingredients. The Naked brand launched in the US in 2019 and, following less than a year of sales, is already worth $6.5m (RSV, annualised) and is a leading value and volume contributor to category. Our research indicates a $25m opportunity on just 5 core Naked SKUs, which means the brand is already on track to becoming the 7th largest Soups brand in the US! The core Naked 2.75oz egg noodle cups sit at a $2 price point which offers affordable quality, yet increases cash margin per purchase. You may need to sell 10 or more units of another, lower value brand to every sale of one of our Naked items! Naked is popular with category fans, however it also attracts a new kind of shopper to the fixture – driving incremental sales and value by capturing consumers that may have otherwise passed by. The innovative styling draws them in, and the brand represents a positive lifestyle choice, which is delicious enough to encourage them to return for more! Not only does Naked speak to the shopper, it also fits in with your strategy to inject innovation and excitement into the fixture – creating destinations for existing and new customers, driving category value, and aligning with steps towards a cleaner food agenda.