Nouvelle Soft Brand

Nouvelle Soft Brand: Nouvelle Soft toilet tissue is a very well known brand in the UK. Historically, it is indeed the first brand to use 100% recycled material in its paper and core. Inserting ‘Soft’ next to Nouvelle is certainly not accidental, indeed it underlines the particular attention given to the increased softness of the product. Also the depiction of the flower on the pack has the precise objective of highlighting sustainability on which the whole ethos of the brand is based: re-using fibre, recycled from materials which otherwise would have to be disposed of in the environment, rather than virgin pulp fibre certainly helps ensure that the Earth remains environmentally friendly.