Reduced fat crinkles, flavoured

Our reduced fat crinkles are very crunchy because of the crinkle cut and the frying method. With less fat (approx. 20% fat content) these crinkles are a healthier choice without compromising on taste. The flavours can be traditional or more fun, but one thing is sure: don´t compromise on flavour.

Reduced fat crinkles crisps are perceived as healthier. Analysis shows that perceived ‘healthier’ crisps options are less impulsive and more planned in the shopping situation. Hand-cooked crisp buyers also buy reduced fat crisp as they are perceived ‘healthier’ as crisps options

For a premium product we recommend 100% natural flavours. Examples of flavour directions are: lightly salted, salt and vinegar, cheese and onion, paprika & chili flavours, roast ham, sour cream and onion. All vegetarian.