TOOGOOD SALTY CEREALS - ONLY 2% FAT

[ Rice and wheat flakes, for a crispy and innovative snack ]

- Diversion of morning flakes in a well-balanced salted aperitive product

- Answering the new requirements consumers: less fat (-90% compared to competitors), less calories (-25%), more fiber (+20%) and more proteins (+10%) -> only 2% fat (a figure never seen in this category!)

- No artificial coloring agent, no preservative, no MSG…i.e. no controversy

- A based-cereal product which is part of the food basics (for which a daily consumption is to favor) according to the nutritional pyramid

- But with characterized tastes and a great crispiness

- For a certain sophistication of the cereal flakes

- An innovation to diversify the salted snacking offer and especially to enrich the "healthy and natural" segment on this aisle

3 flavours: falafel, olive and sweet chili