Winter Cola Drink
€ Low price
€ Core price
• Especially in winter time the market leader evokes consumer emotions.
• Consumers have learned to associate the color red with cola
• A Christmas atmoshpere in the background – not exaggerated – increases a desire to buy
Our Flavor Ideas: Hazelnut, Spekulatius, Vanilla
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Germany
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Dubai Summit 2025
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London Summit 2026
Source the next best-sellers in beverages — from craft to classics — at Wabel Summit
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Apr 20 - 24 2026
NOVOTEL, LONDON WEST