Action Belgium

Action, a chain of retail stores originating from the Netherlands, established its first store in Belgium in 2005. The Group was originally founded by Gerard Deen and Rob Wagemaker. Action Belgium features around 6000 references in 14 categories. Moreover, by the end of 2021, Action Belgium aims to be operating 200 stores across the country.

Several products are available in the following categories:

Sweet Grocery: candy, chocolate, dried fruits, cookies, etc.
Savory Grocery: crisps, chips, pet food, noodles cup, etc.
Drinks: soft drinks, energy drinks and a variety of other drinks
Personal Care: oral care, hair care, pet care, fragrances, etc.
Household: detergent, bleach, toilet gel, etc

Action Belgium offers products from over 350 international brands such as Whiskas, Kitekat, NatureFit, Fa, Sento, Culi Deco, Coca Cola, etc. Additionally, the enterprise works with more than 660 suppliers in Europe and Asia.

Furthermore, the business also supplies products under Action’s private labels, some of which include:

Innovit: a range of vitamins and supplements
Redstone: a brand offering kitchen essentials
Palazzo: offers a wide range of coffee products

Concerning logistics, Action Group uses double decker trucks, transporting 60% more than with an ordinary truck.

With regards to the environment, the company indulges in several measures. For example, all of its products contain the PEFC logo as well as the FSC logo which attest for the sustainable management of forests. Action Group also recycles packaging materials across all its stores, whenever possible. Furthermore, the stores have durable LED lighting.