Action Group

Action is a chain of retail stores that was launched in the Netherlands in 1993. Action offers over 6000 references in the food and non-food categories. Action also offers products from over 350 brands.

Action has expanded across Europe as from 2005 by opening its first store in Belgium. In 2009, the business launched its first shop in Germany. In 2012, the first store in France was launched. In 2015, Action entered Austria and Luxembourg. In 2017, Action opened its first store in Poland. Nowadays, Action operates a total of 1325 stores.

Action achieved a turnover of € 4216 million in 2018, revealing an increase of 23.3% compared to 2017. Action employs 46000 people.

Action won the Retailer of the Year Europe for 2 consecutive years as from 2014.

Action offers products in the following categories

Sweet Grocery: candy, chocolate, dried fruits, cookies, etc.
Savory Grocery: crisps, chips, pet food, noodles cup, etc.
Drinks: soft drinks, energy drinks and a variety of other drinks
Personal Care: oral care, hair care, pet care, fragrances, etc.
Household: cleaning supplies
Bazar: bathroom accessories

Action offers products from over 350 international brands such as Whiskas, Kitekat, NatureFit, Fa, Sento, Culi Deco, Coca Cola, etc. Action works with 1000 suppliers in Europe and Asia.

Action also provides products under 65 private labels.

At present, the company operates 2 distribution centres in the Netherlands. Action also manages 2 distribution centres in France and 1 in Germany.

In 2018, Action started to collaborate with the charity SOS Children’s Villages.