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Action Netherlands

Action Netherlands is a supermarket chain which first opened in 1993 in Enkhuizen, Netherlands. They also have a distribution centre in the north of Netherlands and one in the south.

In Netherlands only, there are 395 Action supermarkets, hence minimising the distance for customers to shop at Action.

Action usually buys in bulk hence having the ability to lower prices. Action believes in word-of-mouth as a publicity and don't take part in aggressive publicity. Action sells more than 6000 SKUs with 150 new ranges weekly, including lots of home brands and A brands.

Being a fast-growing international non-food discounter, Action welcomes almost millions of customers having different purposes and opinions to visit their stores. Besides their 400 suppliers in Europe and Asia, Action keeps on tracking for high quality products at affordable prices. The company has 13 ranges: