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AS Watson Benelux

A.S. Watson Benelux is a AS Watson group's subsidiary that handles the company's business in the Benelux union. The company is headquartered in UTRECHT, Netherlands.

Being in a fast moving sector like the retail sector, AS Watson Benelux adheres to its innovative side, with more than 17,000 references among which the different assortment are always changing.

A.S. Watson Benelux is the leader of the health & beauty market in the region and operates under 4 different banners:

Kruidvat - The firm has been founded in the year 1975 and is headquartered in Renswoude, Netherlands. It is indeed the market leading drugstore in the Netherlands and is also famous in Belgium. The firm operates 170 stores in Belgium and overall operates over 1000 stores in both the countries. One can find an extensive range of health and beauty products and household items in the company. The firm attracts more than 3 million customers weekly.
Prijsmepper - The company is part of the AS Watson group and runs their business across the Netherlands. In the stores, the firm does not provide a fixed assortment of products, instead the collection of goods can differ weekly.
Trekpleister - The company is known as the second largest health & beauty brand in Netherlands operated by the AS Watson group. All the products can be found in over 180 stores in the Netherlands.
ICI PARIS XL - The company established their presence in the year 1960 and operates over 280 stores in Belgium, the Netherlands and Luxembourg.

AS Watson Benelux was reported to employ a total of 7882 people and achieved a turnover of €1.60 billion in 2019.

AS Watson Benelux stores provide products in the personal care category as well as self-medication products, food supplements, toys, craft materials and textile products.

The company has a distribution center in Heteren where the orders are processed on a daily basis for the well functioning of the 1300 stores of Kruidvat and Trekpleister.

Interested suppliers should register for the A.S. Watson Ideas Day, which can be accessed here: www.kruidvat.nl/ideeendag