Superdrug United Kingdom

Superdrug is the United Kingdom's second-largest health and beauty retailer, operating over 800 O+O (offline plus online) stores across the UK and Ireland, including 200 pharmacies.

Founded in 1964 and headquartered in Croydon, Surrey, the company specializes in retail sale of cosmetic and toilet articles, dispensing chemists, skincare, makeup, toiletries, and healthcare products. Superdrug provides accessible beauty and health services, featuring market-leading brands alongside award-winning, cruelty-free own-brand exclusives at competitive prices.

• Offers comprehensive healthcare services such as travel vaccinations, occupational health, health checks, blood tests, NHS flu vaccinations, blood pressure checks, and a New Medicines Service.
• Operates an Online Doctor service for consultations and prescriptions, including innovative offerings like PrEP for HIV prevention.
• Boasts a loyal customer base with millions holding Health & Beautycard loyalty memberships.

As part of the AS Watson Group, the world's largest international health and beauty retailer, Superdrug benefits from global expertise across 17,000 stores in 31 markets. The parent group reported over US$24 billion in revenue for fiscal year 2024.

Superdrug's core values—Customer Service, Teamwork, Learning, and Honesty—drive its mission to be the first choice for up-to-the-minute beauty and health, emphasizing value, choice, friendly advice, and fun. Strategic pillars include store segmentation, O+O integration, global own brands, healthcare expansion, future-fit initiatives, and sustainability efforts under Environmental, Social, and Governance frameworks.

With a focus on innovation, such as AI-powered skin advisors boosting eCommerce conversions, Superdrug delivers That Superdrug Feeling—fun, trendy, valuable, and expert service—to customers, partners, and suppliers alike.