Biedronka Poland

Biedronka is a supermarket chain which was established in 1995 by Mariusz Świtalski. The headquarters is based in Kostrzyn, Poland.

 The firm operates as a subsidiary of Jerónimo Martins Group and has 3154 stores in 1100 cities across the country.  

Biedronka achieved a turnover of €13.5 billion in 2020, experiencing an increase of about 7% compared to the previous year. The total workforce of the firm comprises 67 000 people in 2019.

 It offers a variety of products under different categories such as: 

• Savory grocery: soup, pasta, rice, etc.  
• Sweet grocery: cookies, chocolate, waffles, etc.
• Fresh and chilled: fruits, salmon, vegetables, etc. 
• Frozen: minced meat, minced pork, meat, etc.
• Dairy: milk, butter, eggs, etc.
• Drinks: fizzy drinks, juice, water, etc. 
• Household: floor detergents, kitchen paper, toilet paper, etc. 
• Personal care: soaps, shampoo, toothbrush etc. 
• Wine and spirits: wine, beer, gin, etc.

The general retail chain offers a portfolio of brands which are (but not limited to): Nivea, Kinder, Skyr, Silan, FruVita, etc. 

Some of its own brands are as follows:

• Femina: This brand includes products such as cosmetics and sanitary pads.
• Mleczna Dolina: This line is dedicated to milk and butter items.
• Gobio: Under this name, products such as avocado, juice, cookies, etc,.. are sold.
• Be beauty care: This brand is wholly dedicated to the personal care category.

80% of the products sold by Biedronka are sourced locally. The company currently works with over 1000 Polish suppliers. 

Biedronka works with suppliers which are certified by Rainforest Alliance, UTZ, Fairtrade Cocoa, TUV Rheinland, Intertek, etc. In the case of fish and seafood, Biedronka makes sure that all the fish have a sustainability certificate. 

Biedronka is one of the largest recipients of domestic apples and pears in the country. The customers bought more than 72 million kg of apples and pears in 2017 which gives an insight about the quality of the product. It is noteworthy that all the fruits are sold in FSC cartons and instead of using plastic, the fruits are now wrapped with paper in order to be more environmentally friendly.

Pertaining to the supply chain, the firm launched its 16th distribution centre which covers an area of 31 000 square meters and has a fleet of 60 cars and 80 semi trailers to conduct deliveries.

In September 2018, the retailer launched its new 2.0 format discount grocery stores and opened a store measuring 743 square meters with five cash tills.