Hebe Poland

Hebe is a leading Polish chain of drugstores specializing in health and beauty products, operating as part of the international Jerónimo Martins Group. Launched in 2011, Hebe has grown into one of Poland's top beauty retailers, known for its wide assortment of cosmetics, perfumes, and personal care items tailored to women's needs.

The chain offers exclusive brands in categories such as professional, Korean, natural, and dermo cosmetics, alongside well-known international labels and private brands. Hebe emphasizes high-quality customer service, earning the Service Quality Star award multiple times and recognition as Drugstore of the Year for its trend-following assortment and feminine store design.

With a modern network of over 380 stores primarily in Poland, Hebe creates inspiring shopping environments using premium materials, digital screens for promotions, self-service checkouts, and in-store online ordering that triples product availability. The company supports its operations with a state-of-the-art distribution center near Pruszków, Warsaw, spanning 18,900 sqm to serve stores efficiently across Poland and neighboring markets.

Hebe has embraced omnichannel retail, with its e-commerce platform driving significant growth—online sales accounting for 20% of total sales in recent years, and the mobile app contributing over 50% of digital revenues. Features like the Hebe Partner Programme expand product access, while loyalty programs such as My Hebe card reward customers with points on both in-store and online purchases.

In 2024, Hebe expanded internationally, opening its first physical stores in Slovakia and reaching five locations outside Poland in Czechia and Slovakia. The chain reported sales of 583 million euros that year, with EBITDA rising 39.4% to 59 million euros. A major investment in a new southern Poland distribution center is underway to fuel future digital and international growth.

Hebe attracts beauty enthusiasts with premiere products, trend insights via blogs and social media (over 220k Instagram followers, 600k on Facebook), and convenient services like barcode scanning, wish lists, and purchase history tracking. Focusing on core categories like makeup, body care, hair styling, and fragrances, Hebe positions itself as the go-to destination for quality health and beauty solutions at competitive prices.