Biedronka Poland

Biedronka is Poland's largest discount supermarket chain, operating over 3,730 stores across more than 1,300 locations nationwide as of 2024. Owned by Jerónimo Martins Polska S.A., a subsidiary of the Portuguese Jerónimo Martins Group, it serves more than 5 million customers daily and is the country's biggest employer with over 85,000 employees.

Founded in 1995 in Poznań, Biedronka was acquired by Jerónimo Martins in 1997 and has since expanded rapidly, becoming the most recognizable retail brand in Poland. The chain emphasizes everyday low prices on high-quality products, with 94% of food items sourced from Polish suppliers, including a strong focus on private label offerings. In 2024, it achieved sales revenue of approximately PLN 101.6 billion (around €23.7 billion), marking 4.1% growth, and introduced 511 new private brand products while boosting certified sustainable items by 16.8%.The network is supported by 17 distribution centers and operates in four macroregions: Eastern, Western, Southern, and Big Warsaw, with key offices in Kostrzyn (headquarters), Warsaw, Poznań, and a fresh soup factory in Brwinów producing for nationwide distribution.

Product Focus: Primarily groceries, fresh foods, drinks, and private label goods, prioritizing Polish-sourced perishables and certified sustainable options.
Store Format: Compact discount supermarkets offering convenience and value, with expansions into innovative channels like q-commerce via BIEK deliveries.
Supplier Partnerships: Collaborates with nearly 1,400 Polish suppliers, fostering long-term relationships for quality food, beverages, and beauty products.

Biedronka maintains a dominant market position, outpacing competitors like Lidl, and supports community initiatives through the Biedronka Foundation, including aid for the elderly and sponsorships such as the Polish Football Association and Wielka Orkiestra Świątecznej Pomocy. In 2025, it marked its 30th anniversary with entry into Slovakia, opening initial stores and a distribution center while planning further growth.As a key pillar of Jerónimo Martins Group—accounting for 70% of sales and 80% of EBITDA—Biedronka offers manufacturers and suppliers a prime platform to reach millions of Polish shoppers with everyday essentials in food, drinks, and personal care categories.