Carrefour Morocco

Carrefour Morocco is a prominent retailer operating in Morocco since 2009, with its headquarters located in Casablanca. Managed by Majid Al Futtaim, Carrefour Morocco is one of the leading businesses in the country's retail sector. It offers a wide assortment of more than 500,000 food and non-food products to its customers.

The company works in partnership with local retail operator Label’Vie, with all stores under this partnership rebranded as Carrefour Market. The network includes supermarkets and convenience stores that serve a broad customer base. Carrefour Morocco aims to expand its reach through flexible franchise programs, including Carrefour Express, designed to empower local entrepreneurs and widen consumer access nationwide.

Product categories stocked in its stores include:

• Sweet Grocery: biscuits, sugar, hot drinks, chocolate, sweets, industrial bread, pastries
• Savoury Grocery: spices, rice, pasta, pulses, pet food, crisps, nuts, snacks
• Frozen Food: desserts, ice cream, fish, fruits, vegetables, meat, ready meals
• Chilled & Fresh Food: various charcuterie
• Dairy: yoghurt, cheese, milk, cream, butter, margarine
• Drinks: juices, water, syrup
• Wine & Spirits: wine, spirits, beers
• Personal Care: hair care, supplements, hygiene products, makeup, skincare, oral care, baby care, fragrances
• Household: cleaners, air fresheners, laundry care, dishwash, shoe care

Operations include multiple supermarkets and convenience stores primarily branded as Carrefour Market and Carrefour Express across Morocco, including major cities such as Casablanca and Marrakech. The company also operates distribution centers to supply these stores efficiently.

Financially, Carrefour Morocco generates an estimated annual turnover between €100 million and €200 million according to industry analyses around 2023. The workforce in Morocco is estimated between 20 and 49 employees, reflecting focused retail operations supported by local partnerships.

This presence makes Carrefour Morocco an attractive partner for FMCG manufacturers and suppliers looking to access a leading retail network offering diverse food, beverage, and beauty products throughout the country under a trusted, international brand.