Carrefour Morocco

Carrefour is a retailer which has been present in Morocco since the year 2009. Its headquarters is based in Casablanca, Morocco. The company is managed by Majid Al Futtaim and is currently one of Morocco’s leading businesses, offering a choice of more than 500,000 food and non-food products. 

Carrefour Morocco partnered with Label Vie and all stores under this partnership started operating under the banner Carrefour Market. The supermarkets Label’Vie were converted into Carrefour Market stores.

It operates 81 stores. 

Furthermore, it employs more than 250 employees. 

In addition, Label Vie and Carrefour hold a combined market share of around 20%. 

The company provides a wide assortment of products under the following categories:

• Sweet Grocery: biscuits, sugar, hot drinks, chocolate, sweets, industrial bread, pastries, etc.
• Savoury Grocery: spices, rice, pasta, pulses, pet food, crisps, nuts, snacks, etc.
• Frozen Food: desserts, ice cream, fish, fruits, vegetables, meat, ready meals, etc.
• Chilled & Fresh Food: a range of charcuterie.
• Dairy: yoghurt, cheese, milk, cream, butter, margarine, etc.
• Drinks: juices, water, syrup, etc
• Wine & Spirits: wine, spirits, beers, etc.
• Personal Care: hair care, supplements, hygiene, makeup, skincare, oral care, baby care, fragrances, etc.
• Household: cleaners, air fresheners, laundry care, dishwash, shoe care, etc.

In addition, the firm offers solutions for consumers with specific food needs such as dairy-free and meat-free products. 

Brands such as Nesquik, OMO, Nivea, Dettol, etc are endorsed by the firm. 

Moreover, customers can choose from a vast range of private label products such as:

• Carrefour: This brand is dedicated to almost all product categories.
• Carrefour bio: A range of bio products available in almost all product categories. 
• Twimen: Under this brand, products such as juice, condiments, detergents, etc, are sold. It is the cheapest brand which guarantees lowest prices in basic products. 

Additionally, the firm maintains the highest quality standards as it possesses certifications such as ONSSA and ISO 9001. 

With regards to its logistics solutions, the company partnered with Glovo, an on-demand courier service to conduct its deliveries. 

Concerning sustainability, Carrefour Morocco collaborated with Searious Business in order to combat the issue of plastic pollution in the country. This project aims to collect around 26 million plastic bottles annually.