Rossmann Turkey

.Rossmann Türkiye is the Turkish branch of Rossmann, a major European drugstore and retail chain founded by Dirk Rossmann in 1972 in Germany. Entering the Turkish market in 2009, Rossmann Türkiye operates under the Drogeriemarkt concept, which specializes in personal care, cosmetics, health products, and household goods. 

As of mid-2018, Rossmann Türkiye operated approximately 110 stores across the country with nearly 1,000 local employees. The store network serves consumers with a broad range of over 12,000 SKUs sourced from more than 150 international, national, and local suppliers. Product categories emphasized include skin and body care (with many organic and vegan options), oral and dental health, hair care, baby care, imported and domestic perfumes, organic and snack foods, health and hygiene products, home cleaning and living items, as well as media, stationery, toys, decoration, and souvenirs. 

The company promotes around 40 private label brands known as "Quality Brands of Rossmann," with 29 of these brands present on the shelves in Turkey, offering more than 2,500 related products. Prominent private labels include Isana, Rival de Loop, Domol, Prokudent, Facelle, Alterra, and Enerbio, known for delivering premium quality at optimum price points. Rossmann Türkiye focuses on affordable yet high-quality products, appealing especially to consumers interested in personal grooming and health.