Rossmann Hungary

ROSSMANN Magyarország Kereskedelmi Kft., commonly known as Rossmann Hungary, is a leading drugstore retail chain in Hungary, specializing in cosmetics, toiletries, personal care products, and a wide range of FMCG items including beauty, health, baby care, and household essentials.

Established on October 25, 1993, with its first store opening in Debrecen, Rossmann Hungary has grown into one of the most successful retail chains in the country. The company's headquarters and logistics center are located in Üllő, approximately 30 km from Budapest, enabling efficient nationwide distribution. As part of the Dirk Rossmann GmbH group, which originated in Germany in 1972, Rossmann Hungary benefits from the parent company's extensive European presence across nine countries.

Rossmann operates more than 240 stores throughout Hungary, with a strong footprint in major cities such as Budapest, Szeged, Debrecen, and Pécs, as well as smaller towns like Bátonyterenye and Tahitótfalu. The 250th store was celebrated in Budapest's ÁRKÁD Shopping Centre in 2024. Stores typically feature spacious layouts with organized shelves, friendly staff providing product advice, and extended opening hours, such as 8:00 AM to 7:00 PM on weekdays and until 3:00 PM on Saturdays.

The product assortment includes nearly 18,000 items, with a focus on beauty and personal care, skin and hair care, perfumes, baby products, health items, pet food, natural cosmetics, and household goods. Rossmann offers 29 private label brands, such as Isana for body care, Alterra for natural cosmetics, and Babydream for baby products. The chain emphasizes affordability, promotions, and sustainability, having joined initiatives like Startup Plastic Surgery to support greentech solutions.

Since 2014, Rossmann Hungary has operated an online shop at shop.rossmann.hu, offering nationwide delivery within 1-2 days, including same-day service in Budapest since 2021. Customers can collect orders from over 14,000 pickup points, including Rossmann stores, GLS, Foxpost, and others. The Rossmann + VIP loyalty program, launched in 2019, enhances customer engagement.

• Main activity: Retail sale of cosmetic and toilet articles (NACE 4775.25)
• Recent financials (2024): Net revenue of 427 million EUR
• Employees: Over 2,500 in Hungary
• Awards: Winner of the Superbrand award six times

Rossmann Hungary prioritizes supplier partnerships, featuring a digital platform for Hungarian manufacturers to submit offers with transparent tracking. This focus on local products, combined with a nationwide store network and robust e-commerce, positions Rossmann as an attractive partner for FMCG suppliers in food, drinks, beauty, and personal care categories.