Rossmann Hungary

ROSSMANN Magyarország Kereskedelmi Kft. (Rossmann Hungary) is the Hungarian subsidiary of German drugstore group Dirk Rossmann GmbH and one of the leading drugstore retail chains in Hungary. Established on 25 October 1993, with its first store opened in Debrecen, the company has grown into a nationwide network: it celebrated the opening of its 250th Hungarian store in Budapest's ÁRKÁD Shopping Centre in 2024 and continues to invest in network expansion and modernization. Its headquarters and central logistics centre are located in Üllő, around 30 km from Budapest, enabling efficient nationwide distribution.

Rossmann Hungary reported revenue of HUF 188.1 billion (approximately €476 million) in 2024, with a net profit of HUF 4.7 billion, and employs around 2,165 people (working with nearly 2,500 colleagues overall). The parent group, founded in Germany in 1972, operates across nine European countries, giving the Hungarian unit access to group-wide sourcing, private-label programs and retail know-how; AS Watson holds a co-ownership stake in the international Rossmann group.

Stores are drugstore-format outlets ('Drogéria Parfüméria') with an assortment of nearly 18,000 items focused on beauty and personal care: skin and hair care, decorative cosmetics, perfumes, oral care, health products, vitamins and supplements, baby care, pet food, natural cosmetics, household cleaning products and selected food items. The chain operates 29 private-label brands, including lines such as Isana, Altapharma and domol, which make it a significant buyer of contract-manufactured health and beauty products in addition to branded FMCG.

The retailer runs a fast-growing webshop with express in-store pickup (orders ready in about 1.5 hours at participating locations), a mobile app and the Rossmann+ loyalty program, plus in-store services such as photo printing. With a footprint spanning Budapest and major cities like Szeged, Debrecen and Pécs as well as smaller towns, Rossmann Hungary is a key route to Hungarian consumers for suppliers of cosmetics, toiletries, household care, baby care, health foods and pet products, purchasing both internationally through group structures and locally for the Hungarian market. Ongoing investment of several hundred million euros in store-network expansion and logistics announced by the group in 2024 signals continued assortment growth, making the Hungarian subsidiary an increasingly significant buyer of both branded and private-label drugstore FMCG in Central Europe.