Rossmann Poland

Rossmann Supermarkety Drogeryjne Polska Sp. z o.o., commonly known as Rossmann Poland, is the largest drugstore chain in Poland and a key player in the health and beauty retail sector. Established in 1993 with its first store in Łódź, the company has grown into a market leader, holding over 28% share in the beauty supply store market as of 2020. Rossmann operates a nationwide network of self-service drugstores offering a wide assortment of cosmetics, personal care products, household items, and private label brands tailored to food, drinks, and beauty categories.

Headquartered at ul. Świętej Teresy od Dzieciątka Jezus 109 in Łódź, Rossmann Poland serves approximately 1.18 million customers daily across its extensive store network. The chain focuses on high-quality products aligned with global trends, including exclusive own brands such as Isana for skin, hair, and body care, Alterra for natural cosmetics, Domol for cleaning and laundry detergents, and Alouette for household essentials. These private labels, numbering 29 with over 4,600 products group-wide, emphasize affordability and quality in beauty and personal care, attracting manufacturers seeking strong retail partnerships.

• Store Network: Over 2,000 drugstores planned by 2026, with approximately 1,680 outlets as of recent counts, providing convenient access in urban and suburban areas throughout Poland.
• Supply Chain: Supported by warehouses in Grudziądz (expanded 2023) and Pyskowice, ensuring efficient distribution of beauty, health, and household goods.
• Online Presence: Launched in 2014, complementing physical stores with e-commerce for cosmetics, perfumes, and daily essentials.

Rossmann Poland is part of the international Rossmann group, a joint venture between German-founded Dirk Rossmann GmbH (60% ownership) and A.S. Watson Group (40%), operating across Europe. In Poland, it stands out for its customer-centric approach, with 600,000 daily shoppers in the chemical-cosmetics sector where it commands 22% market share. The retailer excels in beauty products like makeup, skincare, and perfumes, alongside health items, baby care, and select natural foods and drinks.

Social responsibility is integral, with initiatives like the "Positively Crazy" employee development program (250 events yearly), sponsorship of major runs since 2013, and substantial charitable contributions. From 1993-2022, donations exceeded PLN 67.6 million, including PLN 30 million via the "We help as we can" campaign supporting 880+ organizations. During the pandemic, aid to 96 hospitals totaled PLN 1 million, and Ukraine relief efforts included PLN 1.1 million in cash, a refugee hotel (PLN 1.6 million), and in-kind donations over PLN 150,000.

With around 18,100 employees, Rossmann fosters a committed workforce driving its success. Suppliers benefit from its scale, prime locations, and focus on trending beauty and personal care categories, making it an ideal partner for FMCG brands targeting Polish consumers.