Dm Drogerie Markt

Dm-Drogeriemarkt, a retailer of food, drinks, household and personal care products was founded  in 1973 in Germany. Nowadays, the company operates a total of 3668 stores which include 1997 in Germany and 1671 in other European countries which are:

• Austria

• Slovakia

• Italy

• Czech Republic

• Slovenia

• Croatia

• Bosnia Herzegovina

• Hungary

• Serbia

• Romania

• Bulgaria

• North Macedonia

Dm-Drogeriemarkt also operates online stores dedicated to each of the 13 markets it is present in.

Dm-Drogeriemarkt partnered with Alibaba Tmall Global cross border flagship store in 2017 to trade with the chinese market. The new flagship store quickly became the leading German drugstore on Tmall. 

The company has launched 28 private labels, featuring over 3000 references.

Dm-Drogeriemarkt achieved a turnover of €11.2 million in 2018. In Germany, its largest market, the business made a turnover of €8.3 million while in the remaining countries, the turnover reached €2.8 million. 

Dm-Drogeriemarkt employs a total of 62061 people which include 40654 people for its German division. 

The business has received several awards over time and 2019 proved to be a successful year. Dm-Drogeriemarkt was voted as the most popular drugstore in Germany and the the best German food retailer. Several of its brands were awarded the best product of the year. Dm-Drogeriemarkt also won the Green Brand Germany award in 2019. 

Dm-Drogeriemarkt offers a wide range of products in the following categories:

• Personal Care: hair care, makeup, baby care, fragrances, supplements

• Household: cleaners, disinfectants

• Drinks: Juice, coconut water,  smoothies

• Sweet Grocery: cereals, chewing gum, candies, muesli bar

• Savory Grocery; bread, rolls, oil, seasonings, nuts

• Dairy: milk

• Dairy-free: plant-based milk

The company also offers vegan and organic products.

Dm-Drogeriemarkt  has launched 28 brands and each brand is managed by a specific team. Dm-Drogeriemarkt’s private labels includes the following: 

• DM Bio: a brand of organic products which entered the market in 2015. Products such as juices, cereals, tea, pasta and oils are available

• Alverde: a range of natural cosmetics including skin, face and hair care

• Balea: a brand of body care products

• Your Best: a range of pet food and pet care products

• Jessa: a brand of hygiene products

• Ebelin: a brand of makeup and hair accessories

• Mivolis: a brand of supplements and teas

Dm-Drogeriemarkt’s online shop can be accessed on www.dm.de