Hebe Poland

Hebe Poland is a leading chain of drugstores specializing in makeup, dermocosmetics, and professional beauty products. Established in 2011, Hebe operates exclusively in Poland and is owned by the Jerónimo Martins Group, a prominent international retail and food group headquartered in Portugal. Hebe's first store opened in Warsaw and since then it has grown to operate approximately 315 stores nationwide, serving a diverse customer base.

The brand offers an extensive range of personal care products, including makeup, body care, foot care, hair care, and hand care items. Hebe is recognized for being one of the pioneers in introducing Korean cosmetics, natural cosmetics, and vegan beauty brands to the Polish market. It stocks a wide variety of branded products such as Bioliq, Vichy, Sensilis, Jowa, Almak, and Bandi Clean Skin, and acts as an exclusive distributor for specialized brands like Gosh, Ava, Hask, Lomi Lomi, and Mades.

In addition to retail stores, Hebe launched its online store in 2019, quickly establishing a strong omnichannel presence. This has significantly boosted its reach and sales performance, cementing Hebe's position as a major player in the Polish beauty retail market. The company reported a revenue of approximately €245 million in 2020 and employs between 1,000 to 4,999 people within Poland.

Hebe has been highly acclaimed within the retail sector receiving awards such as "The Most Innovative Drugstore Concept," "The Most Attractive In-Store Visualization," and "The Fastest Trend Follower" during the CEE Retail Awards in 2020 and 2021. Additionally, its own brand, Hebe Natural, won the Consumer Award for Debut Of The Year in 2020, highlighting the brand's emphasis on quality and innovation.

Hebe stores are primarily located in high streets and shopping centers across Poland and typically operate as standalone outlets or within shopping center premises. The sales network includes supermarkets and convenience formats tailored to meet customer needs efficiently. Hebe's product assortment focuses on providing beauty and dermocosmetics solutions for everyday customers as well as professional beauty salons, emphasizing both accessibility and expert care.

The company's strategic focus includes continuous improvement of its product assortment, marketing investment, and expansion of its e-commerce capabilities. Furthermore, Hebe has started expanding internationally with e-commerce stores and physical presence in neighboring countries, such as opening flagship stores in Prague, Czechia.