L'oréal China

L’Oreal China is a manufacturer and retailer that focuses on high-end personal care products. The company is a subsidiary of L’Oreal Paris and was launched in Shanghai in 1997. Moreover, the firm acquired Takami Co in 2020.

L’Oreal China has adapted its marketing strategies in line with the trends in the Asian market. For instance, the company works with popular Asian influencers like Michelle Phan, Yuan Wang and many others. L’Oreal China also collaborates with famous brands such as Hey Tea and Disney.

Furthermore, L’Oreal China has launched L'Oreal China Training Center in 2012. The training centre offers training programmes for beauty consultants, hair stylists, health skin consultants, managers and sales staff. 

L’Oreal China has partnered with Alibaba to co-create the first AI-based mobile application which diagnoses acne and 3D makeup try-on facility on Tmall’s mini app.

Products provided by the company are targeted not only to Asian customers but to professionals as well. L’Oreal China’s products can be found in mass market, department stores, pharmacies, drugstores, hair salons, travel retail, branded retail and e-commerces.

L’Oreal China attained a turnover of € 37.8 billion and has created 30 000 jobs in China. The company has also offered jobs to people with disabilities in its L’Oreal Factory in Suzhou. L’Oreal China’s turnover has grown by 33% according to the online reporter China Daily. Furthermore, the firm has emerged as the leader in the cosmetics industry in China.

L'Oreal China was awarded the China Charity Award several times. The firm also won the Best Corporate Public Image Award, China’s Best Corporate Citizen and the Most Brand Influential Enterprise.

Moreover, China is the second largest market for L’Oreal.

The company offers a wide range of personal care products that include skin care, face care, makeup, hair care and fragrances. 

L’Oreal China deals with brands such as Biotherm, Clery, Giorgio Armani and many more.

L’Oreal China offers products from L'Oreal Paris’s private label. 

Furthermore, L’Oreal China has also introduced other brands owned by L’Oreal Paris to the Asian market:

• Lancome - this luxury brand of cosmetic products has been performing well in China and has also adapted its products for the Asian customer by launching a skincare line appropriate for Asian skin. 
• Yves Saint Laurent - Yves Saint Laurent was launched in China in 2013 and  introduced many of its luxury products in China.
• Yue Sai - L’Oreal China acquired Yue Sai in 2004. The company offers a range of products influenced by traditional medicine in Asia.

Additionally, the company has launched special lines for the Asian market which include a line of sun protection creams. 

L’Oreal China has set up 3 production plants in the country and the products manufactured are distributed in China as well as Japan, South Korea and Southeast Asia.

In addition, L’Oreal China established the L'Oréal Group's R&D and Innovation Center in 2005 in Shanghai. This research facility focuses on creating and developing formulas appropriate for Chinese skin and hair. 

L’Oreal China has also been working on ways to stop animal testing in China. The company opened Episkin in 2014. Episkin produces reconstructed skins which can be used to test products instead of using animals. 

Moreover, the company has set up L’Oreal Foundation which has been supporting various projects in research as well as public welfare. 

L’Oreal China is part of Green Parcel Project which provides green materials for approximately 10 million packages for e-commerce delivery.