L'Oréal

L’Oréal is a French cosmetics company which was established by Eugene Schueller in 1909. The headquarters is found in Clichy, France. The business started when the founder, a chemist, invented a hair dye formula and developed hair products which he sold to hairdressers in Paris. It owns 23 offices in total.

The company operates in 150 countries and also owns 497 patents. 

Moreover, L’Oreal has operations in 4 sectors which are as follows:

• Consumer Products
• L’Oreal Luxe
• Professional Products
• Active Cosmetics

L’Oreal provides products in the personal care category including skincare, makeup, hair care, etc. 

L’Oreal expanded by acquiring various cosmetics companies including Synthelabo, Magic Holdings, Carol’s Daughter, IT Cosmetics, etc. 

In 2020, it achieved a turnover of €29.9 billion and 86 000 people are employed by L’Oreal. 

Furthermore, 27.7% of its total sales was made in Western Europe and 25.3% in North America. 

35% of L’Oreal turnover is from the sale of skincare products and 36.3% from the sale of makeup products. 

The firm was ranked the 30th position as the World's Most Valuable Brands 2020 and 86th position as World's Best Employers 2021 by Forbes.

Products from 36 international private labels brands, including L’Oreal Paris, L’Oreal Luxe, L’Oreal Produits Professionnels, Garnier, NYX, Maybelline, Lancôme, Yves Saint Laurent, Matrix, etc, are offered by L’Oreal.

Furthermore, Maybelline is launching a green edition in 2022 which consists of a range of makeup made with natural ingredients. Products such as masara, lip balm, skin oil, etc, will be made available.

L’Oreal operates 21 R&D centres including 3 global centres in France, 6 regional hubs and 14 evaluation centres, where all of its innovative creations are made and tested.

In order to protect the environment, L’Oreal has been investing in sustainable packaging and it operates 72 carbon neutral sites including 17 factories.